Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Small biz in Africa needs capital to grow; here’s how C2FO, World Bank member are bringing ‘much-needed liquidity’
A new strategic partnership between Kansas City-built C2FO and IFC, a member of the World Bank Group, is expected to enhance financing for local enterprises in Africa — bolstering job growth and economic prosperity in an underserved segment of the global market. “C2FO is honored and delighted to collaborate with IFC to broaden the global…
KC-brewed FairWave chases aromas east, adding Baltimore-area roaster to its coffee collective
Working with a larger, experienced leadership team and collaborating with new specialty coffee friends throughout the FairWave coffee collective will be a total game changer for Maryland-based Ceremony Coffee Roasters, said Ronnie Haas. Ceremony on Monday announced it had joined the family of brands under FairWave Specialty Coffee Collective, which is headquartered in Kansas City…
Don’t sleep on Kansas City: How this Killa collab draws out KC’s ‘Little Villains’ at just the right season
Drafted from creativity in the Crossroads, a hand-sketched character inspired by Kansas City’s rising national profile (and the familiar personalities behind it) is now finding fans on and off the field … well, lawn. “The Killa” — a football player repping No. 87 — has made the leap from team yard decorations to a starring…
Disney preservationists launch $4M campaign, add key collaborators to save iconic animator’s KC studio
The legacy of Walt Disney’s foundational time in Kansas City — and the structure the famed animator left behind on Troost Avenue — must be preserved frame by frame, said supporters of an ambitious redevelopment project at the former Laugh-O-gram Studios. A newly launched “Dreams Start Here” campaign aims to secure a future for the historic…