Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Entrepreneur behind Soul of Santa aims to create Rockefeller Plaza holiday experience on KC’s east side
Tucker Lott hopes an outdoor ice skating rink at 2000 Vine — the home of Vine Street Brewing — will help solidify a new holiday tradition in the 18th and Vine entertainment district, the veteran entrepreneur said. “We wanted to create a holiday atmosphere where families could gather and have fun,” said Lott. “The entire…
Proptech startup Particle Space acquired by LA real estate marketing software firm
The acquisition of a Kansas City proptech startup by one of its first — and biggest — customers offers founder David Biga the opportunity to pivot back to his entrepreneurial roadmap, he said, reflecting on next steps once Particle Space’s technology is fully integrated into its new home. “Build, give back, build, give back,” Biga…
Speak easy and SprinkleSumSalt: Podcaster passes the mic to KC’s underground arts scene
Untold stories of creative talent and entrepreneurial spirit are raging beneath the surface of Kansas City’s mainstream, said Bump Jonas, who finds vibrant inspiration in musicians, chefs, and small business owners angling to reach a broader audience. “I wanted to bring something unique to Kansas City, a space where artists and entrepreneurs can connect and…
Social studies to social venture: Missouri teen’s micro business helps students across the globe
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. ST. LOUIS — It wasn’t an entrepreneurship course that…