Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Investor market turns Midwest conservative: ‘Everyone here is feeling a changing landscape’
After years of soaring valuations across the startup scene, venture firms like M25 are observing a shift to more risk-averse investors and stricter examinations of even the most-exciting company’s worth, said Abhinaya Konduru. “We’re seeing a new normal,” said Konduru, a principal on the influential Chicago-based M25 team and a panelist at Thursday’s MidxMidwest event…
Power & Light: $10M in Live! Block upgrades planned before downtown’s Big 12 ‘opening day’
The Kansas City Live! Block in the Power & Light District — a place KCMO Councilman Crispen Rea calls the living room of Kansas City — is set for a $10 million upgrade, local business and civic leaders announced Thursday. Key updates also target the popular District nightclub Mosaic. “It’s become an engine that generates…
Google makes new $120K pledge to KC schools; region embraces a future built on flexibility
In an era of artificial intelligence and high-tech solutions, the children of Kansas City remain a vital piece of the region’s future economic sustainability, said Utaukwa Allen, announcing a new financial pledge from Google that targets local students. Kansas City Public Schools have been selected for a $120,000 partnership with Google to strengthen KCPS’ STEM…
LaunchKC invested in this founder’s vision; now she’s helping the grants competition boost KC’s startup scene
Editor’s note: LaunchKC — a longstanding initiative from the Economic Development Corporation of Kansas City and the Downtown Council — annual funds six to seven companies through its popular fall grants competition. Winning members of the 2025 LaunchKC cohort are set to be announced at a LaunchKC Liftoff event Nov. 19 at J. Rieger &…