Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
KC hat maker’s sales soar after national news spotlight, capping year with validation: Made-in-the-USA still sells
Santa came early for Sandlot Goods — in the form of an ABC World News producer, said Garret Prather. On Dec. 13, Kansas City’s only local hat manufacturer was featured on the “Made In America Christmas” segment on ABC World News Tonight with David Muir. “Forty-five workers, 10 new hires, and 115,00 hats this year,…
Stand out and stand tall: Father of Tech N9ne, two of KC’s favorite chefs inspired their drive from his Kansas City hair salon
Hassan Khalifah only had to look to his elders for entrepreneurial inspiration, he said. They were a family of bakers, moonshiners, salvagers, restaurateurs, grocers, pool hall operators, and nickel-and-dime candy shop owners. After a short time working for the city, Hassan opened several small businesses before a three-decade career as a salon owner. Four of…
Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added. Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted…
Malisa Monyakula wants to welcome you home for the holidays; she already has an igloo waiting
Adding pop-up holiday experiences at her popular Kansas City businesses is a way for Malisa Monyakula to bring back nostalgic memories of her childhood in Thailand, the restaurateur behind Lulu’s Thai Noodle Shop said. “Christmas is everywhere in Thailand,” she said, noting the classic American holiday celebrations are vibrant despite the country’s predominantly Buddhist population.…