Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
KC tech firms respond to ‘bleak’ millennial voter turnout
A meager millennial voter turnout in Kansas City’s recent municipal elections is compelling local organizations to combat apathy with technology. More Kansas Citians 90 and older cast ballots in the City of Fountain’s 2014 municipal elections than voters under 30, according to a study by Kansas City-based civic engagement company mySidewalk. A paltry 0.7 percent…
Lean Lab announces new, mature fellowship class
The Lean Lab, an education innovation incubator, announced its second cohort of fellows who hope to bring meaningful change to Kansas City education. In the 2015 class, 10 fellows with seven solutions for Kansas City’s urban education will be participating in the Lean Lab’s summer program. Fellows arrive at the program with ideas in various…
KC newbie Rex tops $1M in revenue, kicks off hiring
Surging growth at one of Kansas City’s newest startups is leading it to hire a staff six times its current size. Rex, an animal health tech company that recently graduated from the Techstars-led Sprint Accelerator, is hoping to quickly boost its headcount from two to 12. In the days following a pitch at the accelerator’s…
ShotTracker, NBA champ Klay Thompson set for virtual camp
The Golden State Warriors weren’t the only team elated from its Tuesday night NBA Championship win over the Cleveland Cavaliers. Overland Park-based ShotTracker also snagged a win alongside the Warriors’ first championship since 1975, as the wearable tech firm’s recent endorsement deal with Golden State guard Klay Thompson received another coat of varnish. Golden State’s…