Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Kansas City sculpts new program to fund artists
The City of Kansas City, Mo., is putting its money where its mouth is in support of local artists. Moving forward, artists will be eligible to receive funding through a micro-lending program, piloting to support the growth and stability of their creative practice. Created through a collaboration between the city, the Economic Development Corporation of…
St. Louis tech group expanding to KC
A St. Louis tech organization is using its recent funding award to expand its operations into Kansas City. LaunchCode, a nonprofit organization that helps with job placement in technology, received a $250,000 award Wednesday from the Missouri Technology Corporation that will help it expand to cities across Missouri, including Kansas City. “MTC’s support will be…
Events Preview: ECJC, America Hack night
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW ECJC Summer Venture Lounge When: Wednesday, July 8 @ 4:30 PM-6:30 PM Where: Enterprise Center of Johnson County Investors, entrepreneurs and…
Local investor Keith Harringtonearns prestigious VC fellowship
A Kansas City-area investor that was recently accepted into an esteemed venture capital fellowship in Silicon Valley hopes to leverage the program to better his hometown. Keith Harrington, managing director at the Kansas Bioscience Authority, was accepted into the Kauffman Fellows program for venture capitalists. The program aims to enhance venture capitalists’ capabilities and grow…