Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Gallery: Lean Lab fellows set to disrupt KC education
Already improving education for about 2,400 area students, the Lean Lab recently set loose another group of innovators hoping to transform Kansas City education. The Kansas City-based education innovation incubator on Friday held its Launch Day, the culminating event of its incubator fellowship. The incubator conducted a five-week ideation program that assisted 10 fellows building…
Applications open for Missouri tech funding
Ready your typing fingers, entrepreneurs. The Missouri Technology Corporation recently opened applications for its IDEA Fund, a program that will match other capital investments in high-growth tech companies. The MTC, a public-private organization that makes investments in Missouri tech companies, is currently accepting applications for four of its IDEA programs, three of which are tailored…
DataLocker acquisition to boost encryption offerings
Overland Park-based data security firm DataLocker recently acquired a Swedish tech firm that will expand its encryption technologies. DataLocker on Tuesday announced the acquisition of BlockMaster, a USB security tech company, for an undisclosed amount. The deal will augment DataLocker’s encryption management platform that allows its clients to track the use and location of sensitive…
Events Preview: Lean Lab Launch Day, Hack Midwest
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Lean Lab’s Launch Day When: July 17 @ 4:00 pm – 6:00 pm Where: Sprint Accelerator Support innovation in education: listen as…