Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
LaunchKC cuts applicant field to 100 grant finalists
An international grant competition that will welcome 10 new tech firms to Kansas City has cut a few hundred companies from its field of applicants. LaunchKC — which aims to attract 10 tech firms to relocate to KC with $50,000 grants — notified 100 finalists of the competition on Wednesday via an email. Judges identified…
UMKC kicks off high-impact entrepreneur speaker series
The University of Missouri-Kansas City’s Bloch School is hosting a bevy of successful area entrepreneurs to offer lessons and insights. UMKC’s “First Wednesdays” series will kick off this fall, aiming to offer area residents and students the chance to network and learn from some of Kansas City’s brightest business minds. The university’s first event is…
Scholarship courses available to KC entrepreneurs
Entrepreneurs and aspiring business owners in Kansas City, Mo., can now tap a variety of scholarship opportunities to help their ventures grow. The Urban Business Growth Initiative is offering scholarships to three courses this fall that hope to assist Kansas City business owners develop their vision, test market viability and more. Some scholarships are worth…
Gallery: Techweek countdown party
Dozens of entrepreneurs, technologists and businesspeople sipped cocktails Monday at Techweek’s countdown party. Below are some photos from the event, which revealed eight new speakers and a rough schedule of events. To learn more about the event, click here.