Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Roberts: 5 things the world can learn from KC entrepreneurs
This week, entrepreneurship is king in Kansas City. As we welcome the world to our burgeoning tech hub during Techweek, it’s tempting to think that Kansas City’s startup community is a new phenomenon. But in fact, the names of the city fathers (and mothers) — the Kauffmans, Kempers, Blochs and Helzbergs — that adorn almost…
After new regulations, Uber opens KC office
Uber is spreading deeper roots in the Kansas City metro after new regulations have allowed the ride-sharing giant to operate legally in Kansas and Missouri. The San Francisco-based company is currently renovating a new Kansas City office on McGee Street near the Power and Light District, said Andy Hung, general manager of Uber Kansas City.…
Kansas City receives new tech-focused jobs board
Businesses both big and small looking to fill technology positions in their companies have a new outlet to find talent: KCnext’s new job board. In conjunction with Kansas City’s inaugural Techweek, the KCnext team announced Chute Wednesday to help area businesses in their recruiting efforts — whether they’re members of the tech council or not. Millennials have shed light on…
Neighborly nabs $5.5M from Formation 8, Ashton Kutcher
Neighborly, a San Francisco-based startup with an office in Kansas City, recently landed a multi-million dollar investment for its community investment marketplace. The company, which relocated its headquarters from Kansas City to San Francisco after struggling to raise local capital, raised $5.5 million from venture capital firms Formation 8 and Ashton Kutcher’s Sound Ventures, according…