Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Unearthing Kansas City’s startup gems (with your help)
Last week, Startland News published its Top 10 startups and four honorable mentions to watch in 2016. By and large, the piece has been well received with thousands of readers issuing kudos to startups that made the list. But as with any subjective “Top 10-whatever” list, we expected grumbles about the worthiness of the startups…
‘I’ve been breaking bureaucracies for 24 years’ Kansas City’s new CIO opens up
There’s a new hand at the helm of Kansas City innovation, and it belongs to that of Bob Bennett. A 24-year veteran of the U.S. Army, Bennett kicked off his tenure as the second-ever chief innovation officer of the City of Kansas City, Mo. on Jan. 1, taking the lead on an array of civic…
Advisors, role models and the importance of ‘champions’
“What types of support relationships do you find beneficial as a startup founder?” I asked a group of six women founders this question as part of a whiteboard conversation conducted last year by WhiteSpace Consulting and Startland News. Their answers reveal a broad range of support relationships, including one that is a must-have for every…
Crowdfunding law has changed, here’s what you need to know
Editors note: This piece was originally published Jan. 7, 2016. The Securities and Exchange Commission’s expanded rules for equity crowdfunding went into effect May 16. This past October, the SEC unveiled its final equity crowdfunding regulations set to take effect May 16. For the first time in the U.S., entrepreneurs will be able to…