Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
KU to host area startups for career day
The University of Kansas on Wednesday announced its largest-ever multi-disciplinary career fair for startups in the Midwest. The Startup Job and Internship Fair — set for March 1 — will connect students studying everything from engineering to design with startups from Kansas, Missouri and Nebraska. The fair is open to any and all area small…
Arredondo: Area universities, startups must collaborate for talent pipeline
The following is an open letter from Startland News community builder Adam Arredondo to area universities. Dear Kansas City-area university leaders, I’ve spent a lot of time working with both students and representatives from many area universities over the last few years. It’s been an eye-opening, roller coaster of a learning experience which has driven…
Flyover Capital continues its deal streak with Illinois startup
Kansas City-area venture capital firm Flyover Capital is continuing its first quarter investment tear. Leawood-based Flyover recently added the fifth company to its portfolio, joining other investors in a $4.1 million Series A round to fund Agrible, an Illinois-based ag tech startup. Flyover has extensive agriculture experience and shares Agrible’s belief in growing the Midwest…
Kansas City’s “Dr. Dre of Insurance” aims to remix industry
Overland Park-based ClaimKit is planning to drop the beat on the insurance industry thanks to a new round of financing. The self-proclaimed “Dr. Dre of insurance policies,” ClaimKit CEO Chris Cheatham says the company’s $1.8 million round of financing will boost development of its second software product, RiskGenius. ClaimKit was able to lean heavily on…