Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Kean: From Hong Kong to Kansas City, coffee’s the constant in startup life
Editor’s note: The opinions expressed in this commentary are the author’s alone. My story began in 2012 as the startup scene in Kansas City was just blossoming. An ever-expanding group of motivated individuals from diverse backgrounds were launching awesome companies, and tech events were occurring more often and with bigger turnouts. When Matt Berkland…
Five years later: Google Fiber celebrates a Kansas City milestone
Five years ago today, the Kansas City area heard the news that it would receive a transformative, residential gigabit Internet service. Hundreds of cities lobbied to be the first to receive Google Fiber, but ultimately, Kansas City, Kan. won the highly-sought-after service. And the world learned that on March 30, 2011. Five years later, Google…
Mayor Sly James’ vision for Kansas City: Innovation and entrepreneurship
In an address to constituents Tuesday, Kansas City Mayor Sly James broadly painted his vision for Kansas City and outlined what success for the area would look like. And at the cornerstones of his ideas for the next decade? The future of Kansas City hinges upon innovation and entrepreneurship. “With Google Fiber and the smart,…
SparkLabKC nixes spring program, eyes management change
One of Kansas City’s top business accelerators is canceling its spring program amid a series of changes, including a potential management mixup. Founded in 2012, SparkLabKC will not be offering what would’ve been its fourth spring program as it evaluates its future. Through three separate classes, the organization has helped accelerate 30 area startups with…