Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
KCMO reveals seven innovation partners and inaugural demo day
Mayor Sly James on Tuesday announced seven partners for the 2016 Innovation Partnership Program and the program’s new accelerator-like approach. Now in its second year, the IPP provides select startups with city data and infrastructure at no cost and the opportunity to develop, test and demonstrate innovative solutions for the city. For the first time, the…
With traction in tow, Super Dispatch is a model ‘lean startup’
Super Dispatch began like every tech startup: with a good idea. But as founder Bek Abdullayev will tell you, it takes more than that to be successful. In 2013, Abdullayev founded Super Dispatch, a software-as-a-service platform for the trucking industry intended to eliminate paperwork. Super Dispatch streamlines the communication of documents between truckers and their…
‘Makerspace in the ‘Hood’ wants to smother poverty and crime with creativity
Every successful entrepreneur is born with a seed of opportunity. It is impossible for one person to be successful on their own; whether you extend gratitude to your family for their support, your university for its resources, or the angel investor who believed in you when nobody else did. Now imagine you grew up in…
Pipeline Entrepreneurs accepting applicants for 2017 fellowship
Ahead of its first adventure abroad, Pipeline Entrepreneurs is accepting applications for its fellowship program that not only affords entrepreneurial education but also a network of powerful business leaders. The 2017 class will mark the organization’s 11th-annual program in which Pipeline accepts at least 10 entrepreneurs from the around the region to participate in a…