Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Kauffman Foundation, Uber launch grant contest for women-led startups
Female entrepreneurs in Kansas City may not have the luxury of riding a “glass escalator,” but on Oct. 26 they can take an Uber ride for a chance at $120,000. The Ewing Marion Kauffman Foundation on Tuesday announced UberPITCH, a nationwide pitch competition in partnership with Uber and business accelerator The Refinery. Women-led startups will…
5 glimpses into Uber VP Brian McClendon’s crystal ball
Brian McClendon — vice president of maps and business platform at Uber — may reside in Silicon Valley, but his roots are here in the prairie. Originally from Lawrence, Kan., McClendon graduated from the University of Kansas with a degree in electrical engineering and now serves on several advisory boards for his alma mater. Sporting…
EyeVerify sells to Alibaba affiliate for more than $100M
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired. Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal. Ant Financial…
Google Express offering delivery services in Kansas City
As part of a massive Midwestern expansion, Google Express is offering its services in Kansas City. Google announced Tuesday that it’s now offering delivery services to more than 40 million new Midwest customers after its debut in 2013. Google Express — an online marketplace that connects shoppers with retailers — provides delivery services of…