Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Events Preview: Public Relations for Entrepreneurs
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW The Marketing Series: Public Relations for Entrepreneurs When: October 5 @ 11:00 am – 12:30 pm Where: Sprint Accelerator Learn more about…
Meet Kansas City’s ‘data experts in coffee,’ PerfectCube
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. Kansas City’s flourishing independent coffee roaster market has brewed opportunity for a duo of entrepreneurs. Mark Calhoun and Jim Starcev co-founded the big data platform PerfectCube in 2015. And although the platform is a viable analytics solution for any retailer, the…
Joni Cobb and Pipeline took ‘a leap of faith’ that’s paying off
In 2006, Joni Cobb was busy coaxing Kansas business executives to apply for a program honing their leadership skills. Then a state-subsidized program, Pipeline would cultivate promising entrepreneurs that would tangentially grow the Sunflower State’s economy with their firms. Extolled as rigorous, the Pipeline sales pitch hit snags with its intensiveness and novelty. Skeptical entrepreneurs…
The Pipeline fellowship’s journey to the Emerald Isle in photos
In an educational adventure focused on finance and global business strategy, the Pipeline entrepreneurial fellowship program ventured across the pond for a week of relationship building. I tagged along not only to observe the experience — expect more on that front soon — but to capture some moments with my camera. This smattering of photos, which…