Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Kansas City’s slow, steady entrepreneurial growth nabs No. 23 ranking
For the second year in a row, Kansas City maintained its rank as No. 23 out of 40 metros in entrepreneurial activity, according to the Ewing Marion Kauffman Foundation’s 2016 Main Street Entrepreneurship report. The annual report covers the rate of business owners, established small business density, survival rate and more. These metrics are calculated…
Report: Area Latino business ownership surged in 2015
Latino business ownership is on the rise in the Kansas City area, according to a recent study. While area entrepreneurial activity has largely remained steady, the percent of Latinos that own businesses in Kansas City considerably increased from 2014 to 2015, according to the Ewing Marion Kauffman Foundation’s Index of Main Street Entrepreneurship. Now just…
Events Preview: Happy Thanksgiving!
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Weekly Events Preview KC Roundtable When: Nov. 24, 7:30 a.m. – 9:00 a.m. Where: Eggtc KC Roundtable is in existence to provide…
Chris Brown: Don’t make this common mistake when signing contracts
Editor’s note: Opinions expressed in this commentary are the author’s alone. This article is general in nature and does not constitute legal advice. Readers with legal questions should consult an attorney. Among the benefits of operating your startup or freelance business as an LLC is the limited liability for the company’s owners. Limited liability means the…