Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
TFA, AT&T deal will expand computer science education in KC
Despite the growing number of computing job openings, only 1 in 4 U.S. schools offer computer science classes, according to the White House. To expand its computer science initiative, Teach for America Kansas City announced Monday that the organization received a donation of $100,000 from AT&T’s philanthropic arm, AT&T Aspire. The partnership’s goal is to…
Montgomery: How to support KC startups with your IRA and 401(k)
Mycroft co-founder Joshua Montgomery recently appealed to the 1 Million Cups community to launch Initiative Six to foster more early-stage investment in Kansas City. The opinions in the commentary are the author’s alone. I recently read yet another article lamenting the lack of investment by Silicon Valley in the Midwest. The author stated how great…
Kansas program aims to create startups with public-private partnerships
A new Kansas program is tapping universities to incentivize residents to launch more startups through public-private partnerships. The Kansas Department of Commerce recently kicked off “JumpStart Kansas Entrepreneurs” in the hopes that it will spur economic growth in the Sunflower State via early-stage firms. “The program is designed to stimulate and grow the economy from…
Humanizing text analysis, Stride marches to international growth
Computers can do a lot these days, but they can’t process feelings. After all, that’s what sets humans apart from machine — right? Not necessarily it seems, as one Kansas-City based artificial intelligence firm is challenging that notion with its text-analyzing tech that not only identifies subjects but also a writer’s sentiment. A graduate of…