Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
T’was the night before disruption … A startup Christmas poem
With inspiration from Clement Clarke Moore’s classic A Visit from St. Nicholas, Startland News wanted to take a creative crack at wishing our readers a merry Christmas and happy holidays. Hope you enjoy 🙂 T’was the night before Christmas when all through the land, Not a founder was sleeping, for at work they still stand.…
KCRise Fund invests in PEQ and Dunami
The KCRise Fund announced two investments in area firms Thursday to round out its 2016. Launched in February in conjunction with the KC Rising economic initiative, the KCRise Fund joined ongoing investment rounds in tech firms PEQ and Dunami. Kansas City-based PEQ is an Internet of Things service enabler that created an operating system for…
Missouri job growth among the best in the U.S.
Missouri job growth among the best in the U.S. In 2016, the Show Me State gained 57,100 jobs — a figure that topped all 8 of Missouri’s neighboring states. In addition to job growth, Missouri’s unemployment rate decreased .4 percent during the past month, according to a recent report by the U.S. Bureau of Labor…
‘Nerds’ want to retool Kansas City nonprofits’ websites
‘Tis the season to help your fellow man — and their website. That seems to be the driving force behind a volunteer-led program to improve the digital presence of several Kansas City nonprofits. The Nerdery and its foundation will host the Overnight Website Challenge, which over the years has tapped hundreds of volunteers to complete…