Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Victor Hwang illuminates the Kauffman Foundation’s entrepreneurial vision, new hires
Victor Hwang, the Ewing Marion Kauffman Foundation’s vice president of entrepreneurship, recently took to LinkedIn to map out his vision for 2017 and beyond. In addition to making a series of new hires, Hwang outlined the four main areas of focus for the foundation: entrepreneurial education, entrepreneurial ecosystems, market gaps and big ideas. “We are…
Global Prairie sues ag tech firm FarmLink for loan default
Kansas City-based marketing firm Global Prairie has filed suit against a local ag tech firm for defaulting on a loan, according to a document that was filed Nov. 14 in Jackson County Court. In the document, Global Prairie alleged that Kansas City-based FarmLink failed to fulfill payments on a promissory note in the amount of…
Judge: KC, St. Louis Tesla shops can remain open (for now)
As we said goodbye to 2016, Tesla — along with many other Americans — faced an uncertain future in the Show Me State. When the clock struck midnight, the auto maker’s license to sell cars in Missouri expired. This prompted the firm to close its three locations in Kansas City and St. Louis on Saturday — but not…
Eyeing a funding round? InvestMidwest deadline looms
The top investment forum in the Midwest is hoping to garner more applications from fast-growing firms in the Kansas City area. Now in its 18th year, the InvestMidwest Venture Capital Forum hosts investors from around the world that hope to hear from the region’s most-promising firms that need a boost of capital. Companies that presented…