Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Columbia-based EquipmentShare plans to hire 20 techies at new KC office
A rapidly-growing startup based in Columbia, Mo., is planning to open its technical hub in Kansas City. As it expands around the nation, EquipmentShare co-founder Willy Schlacks said he’s hoping to hire about 20 software and web developers for the firm, which has been touted as the “Airbnb for construction equipment.” EquipmentShare created a peer-to-peer…
Funding opportunities for educators, artists, entrepreneurs
Half the of the battle of raising capital is finding the right opportunity. To give you a hand, we’ve gathered some timely opportunities so you don’t have to. Here’s more on funding opportunities with deadlines drawing near: AT&T Aspire Accelerator Application deadline: Feb. 7 Ed-tech ventures are encouraged to apply for the 2017 AT&T Aspire…
Brian Kearns: Get outside of your startup bubble
What’s so special about Silicon Valley, Hollywood or New York? I’ll give you a hint: bad barbecue. Just kidding. These are the places you go when you want to build the next “unicorn,” become a big star or bask in the bright lights of Broadway. The dream you often hear whispered backstage is, “I want…
Virgin Mobile takes to downtown skyline for HQ, plans to hire 100
About six months after announcing its move to Kansas City, Virgin Mobile has selected the site of its new headquarters. Virgin Mobile announced Wednesday that the firm signed a lease at One Kansas City Place at 1200 Main St. in downtown Kansas City. Virgin selected Kansas City as the location for its new headquarters…