Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Fund Me, KC: The Fishing Caddy aims to hook good times for family, friends
Editor’s note: Startland News is continuing its new segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com Who are you?…
Centriq Training buys St. Louis firm to become huge IT educator
After a recent acquisition, the Kansas City area’s largest information technology training company is set to become one of the biggest tech educators in the Midwest. Centriq Training announced Tuesday it purchased St. Louis-based Premier Knowledge Solutions in April for an undisclosed amount. The combined firms will offer virtual courses and in-person training in the…
Mid-America Angels makes 5 new investments, setting record pace
The Mid-America Angels Investment Network is maintaining its fast dealmaking pace in 2017. Based in Fairway Kan., the network recently closed on more than $1 million of investments, putting it on pace to once again exceed its annual investment totals. The new deals bring the value of the group’s total investments in 2017 to over…
Study: St. Louis, Springfield, KC earn high marks for cities to startup
Though still performing well on a national level, Kansas City, Mo., was recently rated as the third-best large city in Missouri for founders to start a business, according to a recent study. Personal finance website WalletHub found that St. Louis and Springfield are the No. 7 and No. 11 best large cities to start a…