Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Events Preview: TechHire KC, Second Fridays
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…
KCultivator Q&A: Prep-KC CEO Susan Wally on environmentalism, horseback riding, urban edu
Editor’s note: KCultivators is a new, lighthearted profile series we’re kicking off to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Check out our first profile with Donald Carter here. You may know Susan Wally as CEO of the education nonprofit Prep-KC, a member of KC Rising’s Human Capital committee or as a board…
Dundee Venture Capital tops goal with oversubscribed, $31M fund
In conjunction with welcoming a new partner to its ranks, regionally-focused fund Dundee Venture Capital recently surpassed its goal to raise a $30 million investment fund targeting Midwest startups. The Omaha-based fund announced that its third fund is oversubscribed at $31 million and will target startups in Kansas City, St Louis, Omaha, Lincoln, Denver, Indianapolis,…
Kauffman, UMKC symposium hopes to inspire and challenge social entrepreneurs
To spur more socially-minded ventures in the metro, the Ewing Marion Kauffman Foundation and University of Missouri-Kansas City are teaming up to host the fifth-annual Midwest Symposium on Social Entrepreneurship. Set for May 15 and 16, the two-day event will welcome about 125 attendees from the region, offering workshops, panel discussions and speakers. Tony Luppino,…