Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Chris Brown: Where to Incorporate? Delaware, Missouri or Kansas?
Editor’s note: Opinions expressed in this commentary are the author’s alone. This article is general in nature and does not constitute legal advice. Readers with legal questions should consult an attorney. Entrepreneurs often think they need to incorporate in Delaware. In this article, we’ll look at whether that is the best decision (hint – often…
Vibrant clothing, mission guides socially focused startup By Grace Designs
A social impact firm with the mission to empower women in Ghana and India recently beat out more than 40 other firms to win the Regnier Venture Creation Challenge, earning it $20,000. Co-founded by Emily Moon and Kelsey Carlstedt in 2015, By Grace Designs is a nonprofit that sells handmade, culturally-authentic clothing online, offering vibrantly…
Blooom announces layoffs, new strategic focus on consumers
Refocusing its outbound efforts to solely target consumers, financial tech startup Blooom has laid off nearly a third of its staff and a top executive has resigned. The Leawood-based company recently announced that it has let go of 10 employees as it moves resources away from marketing to enterprises and will refocus on direct-to-consumer marketing.…
Report: KC is a tech hub but labor shortage is hampering growth
Each day, Kansas City is better positioning itself to be the Midwest’s tech hub. But for Kansas City to realize its full potential, tech leaders, policymakers and the community need to do more to cultivate homegrown talent, KC Tech Council president Ryan Weber said. “Attracting talent from another city is a very small game — and…