Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
A night for knock-outs: Pipeline gala adds glitz to the hard-fought battles of entrepreneurship (Photos)
Midwest means resilience, Melissa Vincent told a black-tie crowd of entrepreneurs gathered Friday evening in the Grand Hall at Union Station, ultimately sharing the stage with not one, but two Innovator of the Year honorees. “When they get knocked down, knocked out, they get back up and they stay in the ring,” continued Vincent, CEO…
Topeka startup hub launches diverse entrepreneur community (with fintech help on loan from KC’s Cyphr)
TOPEKA — An initiative aimed at boosting early to mid-stage entrepreneur development in the heart of Kansas launched Friday, said Michael Odupitan, noting the effort by Topeka-based Omni Circle to redefine the startup journey — and who’s allowed to join it — comes with a Kansas City assist. “Omni’s goal is to unite and strengthen…
How an east side community garden gives Ruby Jean’s namesake her storybook ending as juice brand goes national with Whole Foods
While market expansion for Ruby Jean’s harvests the big headlines, Chris Goode’s grassroots health initiatives are staying firmly planted in Kansas City’s east side, the juice brand’s founder said — announcing plans to launch a one-acre community garden this spring on Wabash Avenue. Budding out just blocks from where Goode grew up, the Ruby Jean’s…
Kauffman-backed tech coalition gains runway (and funding) to help fill KC’s talent pipeline, leader says
A new talent-focused coalition led by the KC Tech Council envisions a reality where all of Kansas City’s tech jobs can be filled by Kansas City, said Kara Lowe, unveiling new details of an initiative made possible by the Kauffman Foundation’s new “Collective Impact” funding pathway. KC Tech Council on Friday publicly announced its employer-led…