Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Ex-detective, startup champion Donald Carter discusses mayoral run, priorities
Community builder and former detective at the Kansas City Police Department Donald Carter has announced his candidacy for mayor for Kansas City, Mo. In March, he made national headlines (and a Startland News headline) via a random act of kindness. Carter helped raise over $15,000 for Shajuana Mays, a young woman he met behind the…
Kansas City group aims to set world record for largest coworking event
The organization binding Kansas City’s coworking businesses hopes to set a world record for the largest single gathering of coworkers. Organized by the Kansas City Coworking Alliance, KC Coworking Day will gather hundreds of entrepreneurs, freelancers and others to set the coworking world record at Plexpod Westport Commons on Aug. 9. The event will also…
Fund Me, KC: Edcoda engages students with 3D adventure learning game
Editor’s note: Fund Me, KC is a series highlighting area entrepreneurs’ efforts to accelerate their businesses via crowdfunding campaigns. If you or your startup is running a campaign, let us know by contacting news@startlandnews.com Who are you? Clarence Tan, founder and CEO of Edcoda. What’s your product? Edcoda is an educational technology startup with the…
Events Preview: Writing a business plan, Code for KC
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…