Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
BBQ Addicts co-owner tastes individual success on Food Network’s ‘Chopped’
Megan Day left the corporate world for sweeter pastures. Now the BBQ Addicts co-owner is glazing her own trail as a premier pitmaster. And for at least one big victory, it’s all caught on camera. The Kansas City-based entrepreneur advanced earlier this month in a special grill master tournament on Food Network’s “Chopped.” Day bested…
Events Preview: TEDxKC, Powderkeg Pitch Night
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…
Bobby Burch: Nonprofit change reinforces Startland News mission
In case you missed the flurry of headlines, Startland News is now a nonprofit. I wanted to take moment to share with readers what this change means for our future as mission-based storytellers. To explain, let’s look back at how Startland News evolved from initially just an idea into what it is today. Nearly three…
‘Hybrid’ connections key to healthy entrepreneurial ecosystem, researcher says
Social research shows innovation is budding in Kansas City, Karen Stephenson said. “I think that the heartland is where the innovation of the future is coming from,” Dr. Karen Stephenson, a Harvard-educated anthropologist, said. “It doesn’t come from the coasts. When you look at what drives innovation and where a lot of these Silicon Valley…