Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
CPR alert! KC Fire adopting tech to notify bystanders of cardiac arrest
Embracing innovation and collaboration, the Kansas City Fire Department is expected to launch technology this month that is designed to notify residents trained in CPR when a person in their vicinity experiences sudden cardiac arrest and is awaiting first responders. Sudden cardiac arrest is responsible for about 350,000 deaths a year, according to the American…
KC’s Site 1001 eyes Raleigh as next smart city, opens innovation office
Following the firm’s $6 million raise earlier this month, Kansas City-based Site 1001 recently announced it selected the city of Raleigh, North Carolina, for a new office and innovation center. A technology spin out from Kansas City construction giant JE Dunn Construction, the firm said in a release that it plans to work with Raleigh’s…
Voting open: KC-based efforts vie for spots among SXSW 2018 panels
SXSW 2018 is still six months away, but members of the Kansas City startup community need supporters’ help now to land a coveted spot on the Austin-based conference’s panel lineup for March. At least three proposals with KC ties are among those being considered during SXSW’s PanelPicker Community Voting process, which runs through Aug. 25.…
OYO Fitness flexes muscles internationally after $1M in US crowdfunding
The pressure isn’t letting up for OYO Fitness. With nearly $1 million in sales via crowdfunding already banked, the Kansas City-based fitness firm hopes to add more muscle to its brand by expanding into Asia. After previous success on U.S.-based Kickstarter and Indiegogo, OYO (On Your Own) Fitness launched its collapsible, portable gym product last…