Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Randy Wasinger wanted the 1952 Topps of NFTs; so the lifelong baseball card collector started coding (and Mark Cuban came calling)
Editor’s note: The following includes excerpts from “The Corporate Couch” podcast as part of a collaboration between host Jeff Pelaccio and Startland News to highlight Web3 companies and founders in the space. The 15-year-old boy within Randy Wasinger — so obsessed with baseball cards that he opened a card shop in downtown Russell, Kansas, to sell…
Kansas legislation banning DeepSeek passes to state Senate after swell of support in House
Editor’s note: This article was written for a class at the University of Kansas’ William Allen White School of Journalism and Mass Communications and distributed through the Kansas Press Association. TOPEKA — A bill seeking to ban DeepSeek, a Chinese artificial intelligence chatbot, from state devices has advanced in the Kansas Legislature. HB 2313 passed…
Transportant picked a lane; now the Lenexa bus tech startup wants to conquer even more of the road
From the driver’s seat, Martin Staples is steering Lenexa-based Transportant toward rapid growth with its real-time, tech-driven approach, he said, bringing greater safety, communication, and efficiency to school buses and expanding the startup’s reach beyond its Midwest home region. Fueling Transportant’s plans to leave coast-to-coast tracks — and beyond — will be key, said Staples, who…
Pitch winners step into spotlight as PHKC helps emerging small biz owners shine on stage (Photos)
Jacquinta Nelson stood before a packed crowd at The Porter House KC’s Pitch Night this week, sharing her vision for S.T.E.P. Movement, a community-based step team designed to uplift young girls. Moments later, she was awarded a $4,000 grand prize. The recognition was deeply personal for Nelson, who is dedicated to mentoring youth to be…