Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Ag tech startup Farmobile raises $18M round for global expansion
Ag tech company Farmobile has reaped a substantial Series B funding round that positions the firm to rapidly accelerate across the world. The Overland Park-based company announced Friday that it raised $18.1 million to expand its data platform to help farmers mitigate risks and generate a revenue from the data they own. The round includes…
10-year-old Leawood inventor in the running for $250K
Kansas City entrepreneurs are known for their Midwestern hospitality, collaborative nature and humility. And each of those traits are expressed by 10-year-old inventor Julia Luetje of Leawood, whose entrepreneurial spirit is now on the national stage as part of a Frito-Lay’s Dreamvention competition. “I invented the Storm Sleeper because I used to be afraid of…
Face it: Zoloz tech lets you to pay with a smile
With a recently revealed new brand and broader strategic focus, Kansas City-based Zoloz is expanding its biometrics security offerings to include another unique human attribute: a user’s face. Formerly known as EyeVerify, Zoloz unveiled three new products — Zoloz Connect, Real ID and Smile — that CEO Toby Rush said will ensure trust and security…
Minddrive fuels youth development through hands-on STEM
Carlos Alonzo, a 15-year-old engineer at Minddrive, was always good at math. In the seventh grade, Alonzo’s teachers gave him the opportunity to skip ahead and take algebra. Although he enjoyed it and did well in the class, he ran into a problem: His school didn’t offer him an advanced class for eighth grade. That one-year…