Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
KC-built Buzz acquired by Vegas tech company hoping to solve AI’s ‘last mile’ challenge in property management
A leading property tech company is placing its bet on the Kansas City-built rent collections platform that Buzz brings to the table, announcing the AI-driven startup’s acquisition Tuesday by Las Vegas-based Pay Ready. The potential for artificial intelligence’s use in an industry historically is limited by the way tech collides with humans, said serial entrepreneur…
Still in the game: 16 startups advance in Kansas pitch tournament; courting a new style of seed funding
WICHITA — And then there were 16. Monday’s pitch competition announcement served up sweet news for more than a dozen Kansas startups as local founders learned they’re advancing in the Gamechangers & Champions “Bracket Bash for Innovators and Angels” — a tournament-style event set to end with a $20,000 grand prize. The just-released list of…
Trio adds Asian fusion to KCK culinary cluster; new BYO ramen, poke spot opens by May
This little strip in Kansas City, Kansas, boasts some of the metro’s favorite restaurants: Joe’s Kansas City Bar-B-Que, 1889 Pizza Napoletana, and Gus’s World Famous Chicken. Lulu’s Thai Noodle Shop is just down the street in Westwood. Now an Asian fusion restaurant is joining the mix. Sannin — poke, sushi and ramen — plans to…
Meet the competition: 10 entrepreneurs vying for $60K at KC GIFT ‘Pitch Black’ business summit
The return of Kansas City G.I.F.T.’s spring pitch competition not only opens the door to prize money for emerging Black entrepreneurs, said Brandon Calloway, it also allows community members and supporters of his nonprofit to see the impact of its mission firsthand. GIFT’s highly anticipated Pitch Black Business Summit 2025 is set for 10 a.m.…