Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Pipeline celebrates Innovator of the Year, diversity of fellows’ firms (Photos)
Throughout Thursday night’s The Innovators gala, alumni of the Pipeline fellowship teased that their individual classes were the best in the entrepreneur network’s 11-year history. Newcomer to the stage Evan Luxon, however, made a case for the tight-knit 2017 fellows based on the group’s perseverance. “We’re a small, but mighty class,” said Luxon, winner of…
Surging investment network Mid-America Angels announces new director
Nebraska angel investment leader Laura McCoolidge Classen is the new managing director of Kansas City-based Mid-America Angels. Classen, who most recently served for five years as the director of Nebraska Angels, succeeds Rick Vaughn, MAA’s founding managing director. Vaughn will continue working with MAA on a part-time basis. “I enjoyed working with many colleagues in…
‘Better together’: Kansas City gaming startups level up with new entertainment venues
The eSports industry is blowing up, Brandon Williams said. And Kansas City gaming enthusiasts need places to join the party. “It’s a stereotype, but overall, gamers mostly are introverts,” said Williams, co-owner of E-Sports Bar KC in Shawnee. “It’s good to get out of the house and into a setting where there are other people…
Ex-KC Chiefs player opens coworking spa space to boost creativity, holistic wellness (Photos)
With long hours and potent job stresses, entrepreneurs often are more mindful of their business’s health than their own, said Joe Mays. The former Kansas City Chiefs linebacker teamed with his wife, Toyia, to open a coworking spa space within their holistic wellness venture, The Laya Center. Targeting individual and small-team innovators, the duo hopes…