FitBark: Missouri pooches are the most active dogs
December 1, 2015 | Bobby Burch
Kansas City-based tech firm FitBark recently released an in-depth, interactive map plotting the vast array of data it collects on dogs around the world.
The company, which relocated to Kansas City after completing the Sprint Mobile Health Accelerator program in 2014, opened its database to the public, sharing a trove of insights into canine health and activity. Led by CEO Davide Rossi, FitBark’s public database — called FitBark Explore — aggregates and anonymizes data from thousands of dogs in 54 countries that collectively represent 160 breeds.
“It’s about really starting to give back to the community of users that have been contributing all this information,” Rossi said. “We want to give back to them and put their dog’s health into perspective. … The idea is really to get out information that improves and deepens our relationship with our dogs. We’re not charging for the data.”
The database colorfully shares with users such information as breeds’ average activity by age and weight, breeds’ sleeping patterns, dogs’ sleeping efficiency by weight and age, puppies’ activity and many more metrics. Rossi said that the database also enhances FitBark’s product by offering users more information on how their dogs compare to other similar breeds. It also makes people more curious about their pets’ health, which increases awareness of the product, he said.
FitBark is currently working with a variety of veterinary clinics and researchers around the world to gain new insights on dogs’ health. Rossi said that hundreds of FitBarks are being used in clinical studies to create and test treatments for dogs with different ailments and characteristics.
What many people don’t realize is that our product is currently being used by many universities, institutions and companies to run clinical studies,” he said. “(The organizations) understand and realize that it’s a medical monitoring tool to run studies and test treatments or medications.”
Here are seven interesting facts that FitBark confirmed with its data on the FitBark Explore platform:
1) Missouri has the most active dogs in the United States. Massachusetts, California and New York follow very closely.
2) Switzerland has the most active dogs in the world. Europe takes the crown hands down in this category. Pups in Switzerland, Ireland and Great Britain enjoy a highly active lifestyle.
3) Puppies don’t sleep as much as we think they do. Human newborns need 16 to 20 hours of sleep per day, while puppies need only 10 to 14 hours.
4) The Staffordshire Bull Terrier is the most active adult popular breed. English Cocker Spaniels and Rat Terriers are other popular breeds that demand of their owners a special commitment to a very active lifestyle.
5) Overweight dogs are 11 percent less active than fit dogs. Now that we can quantify what the gap looks like, we can focus on helping these dogs close that gap to enjoy a better quality of life through improved diet, increased exercise or both.
6) Worldwide, Saturday is the day of the week when dogs are most active. Sunday comes in a close second. The United Arab Emirates is one exception. Friday tends to be the most active day for dogs in the UAE and across the Middle East.
7) Female puppies rule. On average, the girls are 15 percent more active than the boy pups. They do eventually let the boys rack up a few BarkPoints as they get older, though.

2015 Startups to Watch
stats here
Related Posts on Startland News
Know where your meat comes from? For KC shoppers, it’s in a vending machine outside this popular coffee spot
If a farm-to-table beef vending machine is going to successfully plug into a hungry market, Tim Haer has just the place to meet the challenge, he said. “Kansas City — at one point in time — had the largest stockyard in the nation and we were known as Cowtown USA,” noted the startup worker-turned-Green Grass…
$2M grant expected to fuel workforce training, equity hub led by BioNexus KC, Missouri bioscience partners
The Kansas City region must level up to meet the demand of the expanding life sciences industry and support underserved job seekers, said Dennis Ridenour, announcing a $2 million in federal funds aimed at boosting readiness to fill talent shortages. The funding award will establish the “Bioscience Industry Occupational Training and Equity Collaborative Hub for…
Forged in fire: KC blacksmith hammers red hot career crafting tools after surviving blaze (and blade)
A hand-forged knife introduced Brandon Dearing to blacksmithing; one also nearly cost him his life. The Hand and Hammer owner now makes tools — such as tongs and a variety of hammers — for other blacksmiths, using forging techniques he learned as a youth growing up in the country near Archie, Missouri. “TV shows and…
‘Food is Medicine’ tech platform shows appetite for growth with new $2.1M seed round
A patient-driven digital platform that empowers lower income Americans living with chronic health conditions to order the diet-specific foods and support they need announced Thursday it has closed a $2.1 million seed investment. The funding for Free From Market — one of Startland News’ Kansas City Startups to Watch in 2023 — allows the company…


