FitBark: Missouri pooches are the most active dogs
December 1, 2015 | Bobby Burch
Kansas City-based tech firm FitBark recently released an in-depth, interactive map plotting the vast array of data it collects on dogs around the world.
The company, which relocated to Kansas City after completing the Sprint Mobile Health Accelerator program in 2014, opened its database to the public, sharing a trove of insights into canine health and activity. Led by CEO Davide Rossi, FitBark’s public database — called FitBark Explore — aggregates and anonymizes data from thousands of dogs in 54 countries that collectively represent 160 breeds.
“It’s about really starting to give back to the community of users that have been contributing all this information,” Rossi said. “We want to give back to them and put their dog’s health into perspective. … The idea is really to get out information that improves and deepens our relationship with our dogs. We’re not charging for the data.”
The database colorfully shares with users such information as breeds’ average activity by age and weight, breeds’ sleeping patterns, dogs’ sleeping efficiency by weight and age, puppies’ activity and many more metrics. Rossi said that the database also enhances FitBark’s product by offering users more information on how their dogs compare to other similar breeds. It also makes people more curious about their pets’ health, which increases awareness of the product, he said.
FitBark is currently working with a variety of veterinary clinics and researchers around the world to gain new insights on dogs’ health. Rossi said that hundreds of FitBarks are being used in clinical studies to create and test treatments for dogs with different ailments and characteristics.
What many people don’t realize is that our product is currently being used by many universities, institutions and companies to run clinical studies,” he said. “(The organizations) understand and realize that it’s a medical monitoring tool to run studies and test treatments or medications.”
Here are seven interesting facts that FitBark confirmed with its data on the FitBark Explore platform:
1) Missouri has the most active dogs in the United States. Massachusetts, California and New York follow very closely.
2) Switzerland has the most active dogs in the world. Europe takes the crown hands down in this category. Pups in Switzerland, Ireland and Great Britain enjoy a highly active lifestyle.
3) Puppies don’t sleep as much as we think they do. Human newborns need 16 to 20 hours of sleep per day, while puppies need only 10 to 14 hours.
4) The Staffordshire Bull Terrier is the most active adult popular breed. English Cocker Spaniels and Rat Terriers are other popular breeds that demand of their owners a special commitment to a very active lifestyle.
5) Overweight dogs are 11 percent less active than fit dogs. Now that we can quantify what the gap looks like, we can focus on helping these dogs close that gap to enjoy a better quality of life through improved diet, increased exercise or both.
6) Worldwide, Saturday is the day of the week when dogs are most active. Sunday comes in a close second. The United Arab Emirates is one exception. Friday tends to be the most active day for dogs in the UAE and across the Middle East.
7) Female puppies rule. On average, the girls are 15 percent more active than the boy pups. They do eventually let the boys rack up a few BarkPoints as they get older, though.

2015 Startups to Watch
stats here
Related Posts on Startland News
CPR alert! KC Fire adopting tech to notify bystanders of cardiac arrest
Embracing innovation and collaboration, the Kansas City Fire Department is expected to launch technology this month that is designed to notify residents trained in CPR when a person in their vicinity experiences sudden cardiac arrest and is awaiting first responders. Sudden cardiac arrest is responsible for about 350,000 deaths a year, according to the American…
KC’s Site 1001 eyes Raleigh as next smart city, opens innovation office
Following the firm’s $6 million raise earlier this month, Kansas City-based Site 1001 recently announced it selected the city of Raleigh, North Carolina, for a new office and innovation center. A technology spin out from Kansas City construction giant JE Dunn Construction, the firm said in a release that it plans to work with Raleigh’s…
Voting open: KC-based efforts vie for spots among SXSW 2018 panels
SXSW 2018 is still six months away, but members of the Kansas City startup community need supporters’ help now to land a coveted spot on the Austin-based conference’s panel lineup for March. At least three proposals with KC ties are among those being considered during SXSW’s PanelPicker Community Voting process, which runs through Aug. 25.…
OYO Fitness flexes muscles internationally after $1M in US crowdfunding
The pressure isn’t letting up for OYO Fitness. With nearly $1 million in sales via crowdfunding already banked, the Kansas City-based fitness firm hopes to add more muscle to its brand by expanding into Asia. After previous success on U.S.-based Kickstarter and Indiegogo, OYO (On Your Own) Fitness launched its collapsible, portable gym product last…


