Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
STEM education bill backed by KC Tech Council passes MO Senate, heads back to governor
Despite initial pushback, a bill that would broaden access to computer education in Missouri high schools, could be gaining momentum, said Ryan Weber. If passed, the legislation would increase STEM awareness in public schools and require districts to count computer science courses as math and science credits, the KC Tech Council president and an advocate…
Beyond language barriers: DivvyHQ partners with translation tech firm for greater global reach
A newly announced partnership provides DivvyHQ an expanded toolset to open the doors to a global market — translating and delivering any type of marketing-related content across any device, channel or language, said Brock Stechman. “We’ve been working so hard over the past few years to really build this company from the ground up,” said…
Techweek dedicating Oct. 10 afternoon programming to diversity in KC business culture
A first-time programming track dedicated to diversity and inclusion issues is an intentional effort by Techweek Kansas City organizers to open a needed conversation about true representation in the city’s business culture, said Drew Solomon. The mid-point of the Oct. 8-12 Techweek KC event series is expected to feature an afternoon of panel discussions and…
‘Millennial’ isn’t a curse word — it’s a critical marketing tool, says Social Apex Media
Social Apex Media is designed to feed the creativity of hungry millennial entrepreneurs who don’t fit into the corporate culture of many other marketing agencies, said Brandon Priest. “We’re building Social Apex on the backs of entrepreneurs. That means instead of employees who feel like, ‘OK, I just got to work 9 to 5 every…