Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
Questioning 1:1 initiatives: Tech devices don’t equal innovation, disillusioned parents argue
[Editor’s note: The following is part of a limited Startland series, exploring parent advocates’ objections to 1:1 technology initiatives, which typically put a tablet device in the hands of each student and are popularly used as classroom innovation models across Kansas City and the nation.] A $20 million investment in tech-forward learning environments for the…
New Recruit self-service event staffing platform puts KC’s PopBookings in the big game
While the Kansas City Chiefs might have narrowly missed their shot at the 2019 Super Bowl, the city was well represented as a source for event staffing at the game, revealed Erika Klotz, noting the power of Recruit, a new product from KC-based PopBookings. A client used the self-service platform to book 288 shifts for…
KCultivator Q&A: Nia Richardson an architect of startup support ‘born, made and raised on Prospect’
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Experience the world, engage with community, and execute ideas to get ahead — not only in life, but in building a legacy that stands the test of time, said Nia Richardson. A product of Kansas City Public…
IoT panel to startups: Demystify emerging tech and take risks, but prepare to fail fast
Entrepreneurs often get lost in the hype of emerging technologies like the Internet of Things, failing to effectively integrate new tech into their startups, said Don Sharp. “Whether it’s the latest, greatest thing or not — it’s no different than any other tool,” said Sharp, CEO of St. Louis-based Coolfire Solutions and panelist at RUMBLE’s…