Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
Artist who won rare Jayhawk licensing deal — scoring a $150K payday — set to rebound
Seemingly routine for many Kansas fans, crimson and blue are once again among the colors flooding the canvas of the 2019 NCAA tournament. But for artist Megh Knappenberger, the Jayhawks’ familiar palate has painted an entrepreneurial journey with as thrilling ups and downs as Big 12 basketball, she said. “It’s a pretty special and unique…
Cloud platform Packet opens KC office after $25M funding round in New York
New York-based Packet’s newly established Kansas City office is expected to take full advantage of the area’s wealth of tech talent, said Ihab Tarazi. “There is actually a very good technical base in Kansas City — so here’s validation of that,” said Tarazi, chief technology officer at the cloud infrastructure firm committed to “building a…
Fast track Missouri Hyperloop: Bipartisan support for 670-mph travel builds speed
It isn’t just a pipe dream. The arrival of bipartisan state and federal support for high-speed, cross-region travel means the much-anticipated Missouri Hyperloop project continues to shoot forward, Ryan Weber said. “For businesses, this could be a huge opportunity to create a new industry, attract new businesses and leverage a much larger workforce,” Weber, KC…
Skip restaurant lines (and downloading another app) with text-based ordering
In an increasingly automated world, American consumers are experiencing app exhaustion while continuing to need innovative solutions to address daily pain points like waiting in lines at their favorite restaurants, said Eric Tucker. “People are tired of downloading apps,” said Tucker, founder of KC-based Digital Baron, which delivers Skip, an app-less mobile and pay platform.…