Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
Big Fly Gear takes the field with vintage feel, historic ties to Kansas City baseball
Signing off his live broadcast, Los Angeles Angels broadcaster Victor Rojas receives a phone call. A fresh order of prints — featuring Hank Aaron’s “755” — have just shipped. The Overland Park native’s apparel startup, Big Fly Gear, has been growing steadily since its launch in February, Rojas said. The clothing line, fittingly, celebrates historical…
Rightfully Sewn fashion event designed for female empowerment fit, Carbon38 founder
Kansas City can step onto the runway as a fashion-forward city with the right education and attention, said Jennifer Lapka. Rightfully Sewn’s third annual fashion designer professional development seminar returns Saturday. With its attendance growing exponentially from year to year, the event underscores the development of Kansas City’s fashion scene, said Lapka, the founder of…
Tired of waiting at the barber shop? An AI-infused platform grown at UMKC could trim time
Born in the barber’s chair, Kansas City-based ScheduleMe could take more than a little off the top for service-based retailers. The startup plans to use artificial intelligence to groom the haphazard scheduling process entirely, its co-founders said. “We discovered that [our barbershop] was having issues with scheduling. What we wanted to do was try to…
AudreySpirit fashions clothing to help chronically ill child patients feel like themselves again
AudreySpirit is designed to bring dignity to chronically sick children, said Donna Yadrich, detailing a specially created clothing line that doesn’t sacrifice practicality. “When my daughter Audrey was in the [Intensive Care Unit] the last time, I was looking at her arms and she just had so many wires and everything coming out of her…