Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
Infographic: Impact of the Kansas Angel Investor Tax Credits
Facing a massive budgetary crisis, the State of Kansas may be placing the Kansas Angel Investor Tax Credit program on the chopping block. The popular program — tapped by more than 300 startups in its 11 years — has had a tremendous impact on the area startup community but is scheduled to sunset after 2016. Since…
Holt: Early-stage capital isn’t Kansas City’s biggest problem
Rack your brain and create a list of local tech businesses that have successfully raised early-stage capital in Kansas City. The list is actually quite extensive. Now try to list the tech firms that have raised later stage capital in Kansas City — defined as closing a round of $5 million or more. It’s going…
Kansas City’s Smart City taking shape with kiosks’ arrival
The first physical elements of Kansas City’s Smart City project have sprung up in downtown. On Monday morning, the City of Kansas City, Mo. installed two digital kiosks on the 1300 block of Grand Boulevard. The seven-foot-tall, touchscreen kiosks — only two of 25 total — will provide users details on city services and real-time information…
Austin’s ‘hostile attitude’ toward innovation, startup hub trends
Here’s this week’s dish on lesson’s learned from Austin’s “hostile attitude” toward innovation, booming non-Silicon Valley startup hubs and what startups can do for the future workforce. Check out more in this series here. AustinInno: Austin just scared off 1 of its ‘biggest supporters’ in Silicon Valley The Austin, Texas City Council’s recent decision to…