Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
With KC startup Edcoda, students learn as wizard saviors
Across the U.S., student engagement is declining. By the time students reach high school, 2 out of 3 them will become disengaged, according to Gallup’s 2015 figures. But one Kansas City-based startup is working to change that by making fun a top priority. Edtech startup Edcoda created the 3D, online role-playing game Coda Quest, which…
KCK opens up data portal for transparency, ‘public good’
In an effort to increase transparency and improve services, the City of Kansas City, Kan. is offering access to large swaths of public data via a portal that makes the information more digestible. Thanks to a new open data administrative order, KCK launched its new data portal Thursday for residents to see such information as…
Fund me, KC: Crossing Arrows launches clothing line for the spirited girl
Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Crossing Arrows founder Tricia Steffes — to share their stories to gain a little help from their supporters. Back Crossing Arrows’ here. Who are you? Crossing Arrows, a clothing line is designed…
Kansas kicks off effort to increase high-speed Internet for schools
The Sunflower State it planning to boost Internet speeds in its public schools. The State of Kansas on Tuesday announced a partnership with San Francisco-based nonprofit EducationSuperHighway to increase school districts’ access to affordable, high-speed broadband. At no cost, the organization will help districts with IT support and data analysis to help upgrade the schools’…