Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
Techstars Spotlight: Planetarians’ hunger for tasty snacks blooms with Sunflower State secret ingredient
It’s a simple solution: Eat your fruits and vegetables. Treating diseases caused by poor diet costs the United States about $1.4 trillion each year, Aleh Manchuliantsau said. “Fiber and plant protein have been shown to prevent diabetes, heart disease and obesity,” said Manchuliantsau, co-founder and CEO of Planetarians. “But despite the effort to get kids…
Spanish-language business law class targets KC resource gap
¡Llamando a todos los emprendedores! Language isn’t a barrier to entrepreneurial spirit, Adrienne Haynes said, and it shouldn’t prevent Kansas Citians from finding business success just because they don’t understand the nuances of startup lingo or legal processes. “Whether you’re a black- or brown-owned company, whether you’re woman-owned, whether Spanish is your primary language, or…
Tech startup TVWIZZ puts channel choice in consumers’ hands
You’ve heard it before: Millennials are killing the cable TV industry. With millions of young people “cord cutting” in lieu of streaming services like Netflix and Hulu, traditional cable viewership has dropped by more than 40 percent, according to Nielson. For many, it comes down to price, said Michael Hockey, founder of TVWIZZ, a free,…
KCultivator Q&A: Diana Kander on Pitbull, honey badgers, stand-up material
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Check out our features on Victor & Penny’s Erin McGrane, SEED Law’s Adrienne Haynes, Code Koalas’ Robert Manigold, Prep-KC CEO Susan Wally and community builder Donald Carter. Early in her career as an innovation coach, Diana…