Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
Tax bill guts historic tax credits used to rehab Westport Commons, Kemper, lofts
Plexpod Westport Commons wouldn’t exist without the historic tax credits used to make the massive renovation and preservation project financially feasible, said developer Butch Rigby. A GOP-led tax reform bill introduced this month to simplify the tax code, however, would eliminate the Reagan-era tax credit program, which provides a 20 percent federal tax credit for…
Ruby Jean’s juices unity, entrepreneurism with Troost opening (Photos)
Chris Goode is helping change what Troost Avenue means to Kansas City, pastor Stanley Archie said Saturday morning at the grand opening of Ruby Jean’s Kitchen & Juicery. Troost has been a place of division, he said, noting years of racial segregation along the corridor where those with a “permanent tan” weren’t welcome west of…
The Jam KC offers space for musicians to get loud, turn up
In a small, Midtown Kansas City room brimming with musicians and their instruments, Allen Monroe peers over his 1963 Hammond B-3 organ at a handful of onlookers. A toothpick concealed by a thick grey mustache emerges as he smiles, preparing to deliver a gentle jab to the artists around him. “Remember, you don’t have to…
Video: Operation Breakthrough helping kiddos reach their full potential
Founded in 1971 by two nuns, Sister Corita Bussanmas and Sister Berta Sailer, Operation Breakthrough serves more than 450 children daily with a mission to provide a safe educational environment for children in poverty. The has adapted through the decades to meet the needs of Kansas City’s low-income community, Operation Breakthrough CEO Mary Esselman said. Implemented…