Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
Harvard University recognizes KCMO digital inclusion map
Kansas City’s geographic work to illustrate the area’s digital divide earned high praise from a prestigious university. Harvard University recently highlighted the City of Kansas City, Missouri’s Digital Inclusion map, a tool that — at a block-by-block scale — detail residents’ access to internet connectivity overlaid with poverty levels. “This visualization was chosen as Harvard’s…
Study: Women angel investors more likely to give back to female-led startups
Women support women, a new study of 13,000 North American angel investors says. As more female entrepreneurs have entered the business field in the past few decades, women have begun to reshape the nature of angel investing, according to a report by the Overland Park-based Angel Capital Association. “Being an entrepreneur is one of the…
Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
When the Chiefs and Raiders meet Sunday at Arrowhead Stadium, more than the usual KC-versus-Oakland rivalry will be at play. The game also puts Kansas City-based Tico Sports’ two Spanish-language broadcast teams head-to-head for the first time. It’s not a competition, said CiCi Rojas, partner and president of Tico Productions, the company behind Tico Sports…
California retail tech firm opens Crossroads office, hiring 20
Retail technology firm PriceSpider is citing the area’s vibrant tech community as the reason behind rooting a new office in Kansas City’s Crossroads Arts District. Headquartered in Irvine, California, PriceSpider said the burgeoning startup community, deep pool of tech talent and Google Fiber’s arrival in 2012 helped push the company to choose the City of Fountains.…