Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
Four leading Kansas City entrepreneurs among 2018 Pipeline class
The lives of four Kansas City entrepreneurs selected for the 2018 Pipeline class are about to change forever, said Brian Handrigan, Pipeline member and co-founder of St. Louis-based Traaqr. New fellows were announced Thursday evening at Pipeline’s The Innovators gala, with 13 startup leaders from across the Midwest taking the stage as the first step…
Pipeline celebrates Innovator of the Year, diversity of fellows’ firms (Photos)
Throughout Thursday night’s The Innovators gala, alumni of the Pipeline fellowship teased that their individual classes were the best in the entrepreneur network’s 11-year history. Newcomer to the stage Evan Luxon, however, made a case for the tight-knit 2017 fellows based on the group’s perseverance. “We’re a small, but mighty class,” said Luxon, winner of…
Surging investment network Mid-America Angels announces new director
Nebraska angel investment leader Laura McCoolidge Classen is the new managing director of Kansas City-based Mid-America Angels. Classen, who most recently served for five years as the director of Nebraska Angels, succeeds Rick Vaughn, MAA’s founding managing director. Vaughn will continue working with MAA on a part-time basis. “I enjoyed working with many colleagues in…
‘Better together’: Kansas City gaming startups level up with new entertainment venues
The eSports industry is blowing up, Brandon Williams said. And Kansas City gaming enthusiasts need places to join the party. “It’s a stereotype, but overall, gamers mostly are introverts,” said Williams, co-owner of E-Sports Bar KC in Shawnee. “It’s good to get out of the house and into a setting where there are other people…