One of Helzberg’s greatest ideas was resurrected from the trash
November 24, 2015 | Bobby Burch
As charismatic as he is ornery, Barnett Helzberg recently charmed a few dozen entrepreneurs as part of Startup Grind Kansas City.
Formerly CEO of Helzberg Diamonds, Helzberg shared with attendees an array of entertaining stories while leisurely pacing the stage and sipping a Boulevard Wheat beer. Here are a few of the stories he told.
“The one thing I know for sure is that all that matters is your family. That’s all I know.” – Barnett Helzberg
On reviving the “I Am Loved” button campaign …
I always loved advertising. That’s the only other business that I’ve thought about. … With the “I Am Loved” button — I was in love. I was one of those really obnoxious people. So I’m drawing up an ad in my apartment and it just says ‘Give her a button or a diamond, but tell her she’s loved.’ It’s either free or $50 or $5,000. I threw it away at first in the wastebasket. It’s too embarrassing. Then I sneak it into our office … and take it to my brother and then my dad and he says, ‘I don’t like it. It’ll fill the store with hippies. But if you’re going to do it, do it right.’
On selling Helzberg Diamonds to Warren Buffett …
(Buffett) is such a people guy and the time had come (to sell Helzberg Diamonds) for a lot of reasons. I was getting lazy. … So I’m in New York and I overheard this lady say “Warren Buffett” So I turn around. … I ran into him on the street in New York and he said send me the information. But I didn’t send it right away. So I messed around and then finally sent it.
On his proudest accomplishment …
Of course one is HEMP (the Helzberg Entrepreneurial Mentorship Program), which I just love and I’m into it almost everyday. There are a lot of organizations that help startups and others that help big companies. We’re in the middle. … We try to really be picky for the most incredible people. For me, it’s just great. People say you’re generous, but no I’m selfish. I don’t hang out with my age group. I don’t hear about new knees and hips and new this and that.
On the importance of family …
The one thing I know for sure is that all that matters is your family. That’s all I know. I would suggest to you that you write down your definition of success. But I think that’s all that really matters.
On the value of teamwork …
We learned with our people that you can go anywhere. If you get your people committed and back them, you’ve got the world. I used to give these trainings at the store openings and I would say ‘Who’s number one?’ And everyone says ‘The customer.’ Then all of the sudden I’m there 32 years and I said ‘You know what, you guys are wrong. You’re No. 1 — it all emanates from you.’ So I think it’s your people.
2015 Startups to Watch
stats here
Related Posts on Startland News
Fast track Missouri Hyperloop: Bipartisan support for 670-mph travel builds speed
It isn’t just a pipe dream. The arrival of bipartisan state and federal support for high-speed, cross-region travel means the much-anticipated Missouri Hyperloop project continues to shoot forward, Ryan Weber said. “For businesses, this could be a huge opportunity to create a new industry, attract new businesses and leverage a much larger workforce,” Weber, KC…
Skip restaurant lines (and downloading another app) with text-based ordering
In an increasingly automated world, American consumers are experiencing app exhaustion while continuing to need innovative solutions to address daily pain points like waiting in lines at their favorite restaurants, said Eric Tucker. “People are tired of downloading apps,” said Tucker, founder of KC-based Digital Baron, which delivers Skip, an app-less mobile and pay platform.…
Cleaner, more durable design: Future of construction is already Built, says Andrè Davis
Built Interior Construction is “precision-cutting” cities of the future by injecting innovation into the slow-moving construction industry, said Andrè Davis. “The challenges in our industry is that construction methods are so archaic,” said Davis, business development executive at the Kansas City interior construction firm, founded in 2016 by Russ Branden, David Anderson, and Mark Brandmeyer.…
Lelex Prime: ‘Decoding human thought’ could give ultimate competitive edge
You won’t find tumbleweeds blowing down Main Street, but if you look hard enough you’ll start to see Kansas City taking the shape of a new Wild West; one where tech startups like Lelex Prime have staked their claim, Brendan Reilly said. “Have you seen ‘Westworld?’” Reilly, the company’s CRO, asked as he sat at a…