90 on the Clock: Rawxies’ vegan treats
September 23, 2015 | Bobby Burch
90 on the Clock: Rawxies’ vegan treats
By John McGrath, KCPT, and Bobby Burch, Startland News
Ed’s Note: Flatland and Startland News have partnered to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. This is the second episode in the five-part series.
Rawxies founder Callie England may best be defined by her tenacity.
England, who serves as CEO of the Kansas City-based vegan snack company, worked tirelessly in recent months to raise local funds — to the tune of $512,000 — that will accelerate her business. She moved her company from Petaluma, Calif. to Kansas City in 2013 and promised herself to build Rawxies with local support.
The company’s recent funding will boost manufacturing of its snacks by roughly 400 percent.
A Jefferson City native, England said when she was 20-years-old she grew tired of taking a cocktail of medications for her health. Even with the medications, she still felt ill and eventually sought out the help of a naturopathic doctor who put her on a plant-based, vegan diet. After noticing an improvement in her health, England’s dietary change eventually gave rise to Rawxies.
Rawxies now offers a variety of different flavors of vegan, soy- and gluten-free snacks that ship around the nation. Shaped as hearts, the low-sugar food bars are not heated above 105 degrees, preserving the ingredients’ natural enzymes to ease digestion.
Here are a few more nuggets from her conversation with Startland News and FlatlandKC.
On the challenges that led her to start Rawxies …
I was on about nine prescription pills when I was 20-years-old. I was fed up living a life based on my medication schedule so I sought out the help of a naturopath (doctor) and she put me on a vegan diet. Within two months I was off every single prescription medication.
On raising capital in Kansas City …
Raising capital in Kansas City is more about connections than it is your brand. It’s still your brand and it’s still your company, but it’s really about building a connection with somebody and the relationship that goes along with that.
On what the funding will go toward …
The funds that we’ve raised are going to be used towards building the back end of business. In order to meet the demands and the growth, we’re really investing in machinery that increases our output.
2015 Startups to Watch
stats here
Related Posts on Startland News
City gave into fear, failed the test on innovation with Airbnb vote, councilman says
Kansas City’s move Thursday to prohibit short-term rentals in large portions of the city sent a clear message to entrepreneurs with disruptive ideas and technology, Quinton Lucas said: “Not In My Backyard.” “I don’t know why a city that has so many innovators and that’s buzzing, that’s exciting — and frankly doesn’t always have…
Mycroft hits crowdfunding goal in hours, raises $400K for Mark II
Mycroft’s Mark II crowdfunding campaign raised eight times its goal — and the tech firm is still counting. The Kansas City-based startup set out to raise $50,000 on Kickstarter and garner support from early adopters for its voice assistant product Mark II — similar to Amazon’s Alexa, Apple’s Siri or Microsoft’s Cortana. Mycroft “blew through”…
Negro leagues’ only three women players inspire ‘Beauty of the Game’ by KC designer Cherry
Toni Stone, Connie Morgan and Mamie Johnson — the only three women to play in the Negro baseball leagues — remain an inspiration to female entrepreneurs in male-dominated industries some 50 years later, said Thalia Cherry. “It’s still important for us to carve out a great space for ourselves, a great niche, and do the…
Ranking: KC defies gender pay gap, again earns No. 2 for Women in Tech
Second only to Washington, D.C., in a new national ranking, Kansas City boasts a noteworthy statistic: Women in tech jobs are paid, on average, 2 percent more than their male counterparts. It’s the fourth consecutive year Kansas City has earned a No. 2 on the list of the Best Cities for Women in Tech. But…