90 on the Clock: Rawxies’ vegan treats
September 23, 2015 | Bobby Burch
90 on the Clock: Rawxies’ vegan treats
By John McGrath, KCPT, and Bobby Burch, Startland News
Ed’s Note: Flatland and Startland News have partnered to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. This is the second episode in the five-part series.
Rawxies founder Callie England may best be defined by her tenacity.
England, who serves as CEO of the Kansas City-based vegan snack company, worked tirelessly in recent months to raise local funds — to the tune of $512,000 — that will accelerate her business. She moved her company from Petaluma, Calif. to Kansas City in 2013 and promised herself to build Rawxies with local support.
The company’s recent funding will boost manufacturing of its snacks by roughly 400 percent.
A Jefferson City native, England said when she was 20-years-old she grew tired of taking a cocktail of medications for her health. Even with the medications, she still felt ill and eventually sought out the help of a naturopathic doctor who put her on a plant-based, vegan diet. After noticing an improvement in her health, England’s dietary change eventually gave rise to Rawxies.
Rawxies now offers a variety of different flavors of vegan, soy- and gluten-free snacks that ship around the nation. Shaped as hearts, the low-sugar food bars are not heated above 105 degrees, preserving the ingredients’ natural enzymes to ease digestion.
Here are a few more nuggets from her conversation with Startland News and FlatlandKC.
On the challenges that led her to start Rawxies …
I was on about nine prescription pills when I was 20-years-old. I was fed up living a life based on my medication schedule so I sought out the help of a naturopath (doctor) and she put me on a vegan diet. Within two months I was off every single prescription medication.
On raising capital in Kansas City …
Raising capital in Kansas City is more about connections than it is your brand. It’s still your brand and it’s still your company, but it’s really about building a connection with somebody and the relationship that goes along with that.
On what the funding will go toward …
The funds that we’ve raised are going to be used towards building the back end of business. In order to meet the demands and the growth, we’re really investing in machinery that increases our output.
2015 Startups to Watch
stats here
Related Posts on Startland News
How one KC startup studio helps feel-good ventures grow impact while actually making money
Running a social venture comes with an inherent challenge for founders, shared Jacqueline Erickson Russell, emphasizing they must balance purpose and profit. Social Venture Studio — powered by LaunchKC — offers support along that journey, added Erickson Russell, the founder and CEO of Social Impact Advising Group and consultant for the Kansas City-based program. “Complex…
This hard swap plays easy: How one KC producer juggles community, breaking the club music cookie cutter
Tyler Jordan’s new spin on DJing: amplify fellow artists and unite people through music, he shared. Jordan — who produces electronic music and DJs under the name Oblivinatti (a mashup of his favorite video game growing up, The Elder Scrolls: Oblivion, and his interest in conspiracy theories) — is evolving his sound production business Vibration…
Art and technology too often butt heads, festival planners say; River Market event paints a reality where they coexist
The River Market Art Festival is back after a 20-year hiatus — with a nod to the past and an eye toward the future, shared The AI Hub’s Taylor Burris and James Spikes, startup founders who are hosting the event in partnership with the River Market Community Association. The revival of the art festival —…
PayIt co-founder: No one-size-fits-all formula for scaling one of KC biggest startup ideas
Mike Plunkett’s journey with PayIt came to an early, but critical crossroads when a wealthy entrepreneur offered half-million dollars to support the Kansas City-built govtech venture, he recalled. The catch: this investor insisted on imposing control and veto power as they committed more funds. Despite being low on funds, the PayIt team — led by…