90 on the Clock: Rawxies’ vegan treats
September 23, 2015 | Bobby Burch
90 on the Clock: Rawxies’ vegan treats
By John McGrath, KCPT, and Bobby Burch, Startland News
Ed’s Note: Flatland and Startland News have partnered to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. This is the second episode in the five-part series.
Rawxies founder Callie England may best be defined by her tenacity.
England, who serves as CEO of the Kansas City-based vegan snack company, worked tirelessly in recent months to raise local funds — to the tune of $512,000 — that will accelerate her business. She moved her company from Petaluma, Calif. to Kansas City in 2013 and promised herself to build Rawxies with local support.
The company’s recent funding will boost manufacturing of its snacks by roughly 400 percent.
A Jefferson City native, England said when she was 20-years-old she grew tired of taking a cocktail of medications for her health. Even with the medications, she still felt ill and eventually sought out the help of a naturopathic doctor who put her on a plant-based, vegan diet. After noticing an improvement in her health, England’s dietary change eventually gave rise to Rawxies.
Rawxies now offers a variety of different flavors of vegan, soy- and gluten-free snacks that ship around the nation. Shaped as hearts, the low-sugar food bars are not heated above 105 degrees, preserving the ingredients’ natural enzymes to ease digestion.
Here are a few more nuggets from her conversation with Startland News and FlatlandKC.
On the challenges that led her to start Rawxies …
I was on about nine prescription pills when I was 20-years-old. I was fed up living a life based on my medication schedule so I sought out the help of a naturopath (doctor) and she put me on a vegan diet. Within two months I was off every single prescription medication.
On raising capital in Kansas City …
Raising capital in Kansas City is more about connections than it is your brand. It’s still your brand and it’s still your company, but it’s really about building a connection with somebody and the relationship that goes along with that.
On what the funding will go toward …
The funds that we’ve raised are going to be used towards building the back end of business. In order to meet the demands and the growth, we’re really investing in machinery that increases our output.
2015 Startups to Watch
stats here
Related Posts on Startland News
KC smart city ‘an invitation’ to innovators, entrepreneurs
The City of Kansas City, Mo., has signed an agreement with Sprint and Cisco to create the largest smart city in North America in the City of Fountains. Sprint will be building a network of connectivity worth up to $7 million dollars while Cisco will be providing smart city infrastructure worth upwards of $5 million. The…
Startup Little Hoots working with Today Show, Huffington Post
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads. The tech firm is working with the Today Show and the Huffington Post to provide snippets from its memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family. “Whenever they publish one of these Little Hoots…
RECAP: 1 Million Cups panel offers decision-making advice
Three entrepreneurs took the stage at 1 Million Cups this week to offer advice on navigating the tough world of entrepreneurship. Alex Altomare, co-founder of BetaBlox, Linda Buchner, co-founder and president of Minddrive, and Ben Kittrell, co-founder and CTO of Doodlekit, all spoke about the variety of hard choices entrepreneurs face. On handling tough decisions……
Sprint Accelerator startup raises $85K (and counting)
Hidrate, a startup at the Kansas City-based Sprint Mobile Health Accelerator, rapidly surpassed its fundraising goal before a pitch to investors and nearly 2,000 Kansas Citians. The Minneapolis-based company’s Kickstarter campaign has already raised nearly $85,000 in two days, which more than doubles its goal to fundraise $35,000 in 42 days. Hidrate created a Bluetooth-enabled water bottle that tracks…