90 on the Clock: Rawxies’ vegan treats
September 23, 2015 | Bobby Burch
90 on the Clock: Rawxies’ vegan treats
By John McGrath, KCPT, and Bobby Burch, Startland News
Ed’s Note: Flatland and Startland News have partnered to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. This is the second episode in the five-part series.
Rawxies founder Callie England may best be defined by her tenacity.
England, who serves as CEO of the Kansas City-based vegan snack company, worked tirelessly in recent months to raise local funds — to the tune of $512,000 — that will accelerate her business. She moved her company from Petaluma, Calif. to Kansas City in 2013 and promised herself to build Rawxies with local support.
The company’s recent funding will boost manufacturing of its snacks by roughly 400 percent.
A Jefferson City native, England said when she was 20-years-old she grew tired of taking a cocktail of medications for her health. Even with the medications, she still felt ill and eventually sought out the help of a naturopathic doctor who put her on a plant-based, vegan diet. After noticing an improvement in her health, England’s dietary change eventually gave rise to Rawxies.
Rawxies now offers a variety of different flavors of vegan, soy- and gluten-free snacks that ship around the nation. Shaped as hearts, the low-sugar food bars are not heated above 105 degrees, preserving the ingredients’ natural enzymes to ease digestion.
Here are a few more nuggets from her conversation with Startland News and FlatlandKC.
On the challenges that led her to start Rawxies …
I was on about nine prescription pills when I was 20-years-old. I was fed up living a life based on my medication schedule so I sought out the help of a naturopath (doctor) and she put me on a vegan diet. Within two months I was off every single prescription medication.
On raising capital in Kansas City …
Raising capital in Kansas City is more about connections than it is your brand. It’s still your brand and it’s still your company, but it’s really about building a connection with somebody and the relationship that goes along with that.
On what the funding will go toward …
The funds that we’ve raised are going to be used towards building the back end of business. In order to meet the demands and the growth, we’re really investing in machinery that increases our output.
2015 Startups to Watch
stats here
Related Posts on Startland News
Meet KC’s cowpunk basement guitar hero: This DIY dreamer is demanding more from himself
Kansas City’s DIY music scene has long been a hub for raw, creative talent — with eclectic frontman Kole Waters quickly becoming one of its standout names. As the lead guitarist and co-vocalist for post-country phenomenon Big Fat Cow and the centerpiece of synth-infused Dreamist, Waters blends influences ranging from folk storytelling to cathartic soundscapes.…
Build to barrel: Inside Holladay Distillery’s ironclad plan to boost bourbon production by one-third
WESTON, Missouri — Holladay Distillery is breaking ground with Rickhouse D — its first new barrel-aging warehouse in 75 years — marking a major step in expanding bourbon production from the historic plant. Renowned as the only Missouri operation to age bourbon in ironclad rickhouses, Weston-based Holladay Distillery is increasing capacity to meet surging demand,…
So you think you’re CEO material? UMKC’s ‘CEO Academy’ puts that ambition to the test
Aspiring executives with an eye on the C-suite need to be ready well before the opportunity arises, said Dan Hesse, leaning on his years of past experience as president and CEO of Sprint. It’s not about just being the boss, he emphasized. “Of all the roles, that of the CEO is so different than any…
Pitch locally or look to outsiders? How founder bias toward funding at all costs could leave your distracted startup without a why
Kansas City’s funding gaps often feel deeper for women entrepreneurs, two top founders said Tuesday, describing a startup ecosystem that pits emerging entrepreneurs against each other — but perhaps more critically, against time — in a highly competitive fight for a limited amount of local capital. “Kansas City is very startup friendly — at least…