[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Why the Savannah Bananas founder is coming back to KC (with a tip of his hat to winning leadership styles)
Jesse Cole isn’t afraid to reimagine the way things are done in business, he shared, and his brand of Banana Ball is paying off. In the past nine years, the ringleader of the Savannah Bananas — baseball’s answer to the trick ball-handling and exhibition athleticism of the Harlem Globetrotters — has gone from selling his…
‘Never settle’: He started small, now Drue Stewart is bringing TikTok-famous food to former Westport Ale House
‘Bigger, better, crazier; Never settle; The building had a dark cloud but we are going to bring new life to it’ Less than a year after opening Holy Brunch KC in Westport — and one small expansion — Drue Stewart is making an enormous leap. He’ll go from 2,000-square-feet on one floor, to a 16,000-square-foot…
Great Jobs KC leaps closer to its $100M goal with massive grant to support adult financial stability
A just-announced $60 million investment by the Ewing Marion Kauffman Foundation marks a significant step in a Kansas City-based nonprofit’s plans to support 50,000 adults on their journeys toward financial stability, said Earl Martin Phalen. The grant to Great Jobs KC serves three priorities outlined within the Kauffman Foundation’s new grantmaking strategy: college access and…
Teens tackle universal pain points: Junior Achievement competition pushes students to pitch biz ideas
A new student innovation competition linked to Junior Achievement not only challenges Kansas City teens to develop business solutions for immediate real-world problems, said Will Bowler; fostering entrepreneurial thinking develops longer-term impacts. “This program empowers them,” said Bowler, a teacher at Olathe East High School, as students wrapped up Tuesday’s 3DE Innovators Showcase at the…