[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Topeka recruited dozens of Filipino teachers for local classrooms; at year’s end, the district hopes they’ll stay
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. TOPEKA — Although international educators are not new to the state’s capital city, Topeka welcomed about 50 teachers from the Philippines this past school year to address shortages within the…
KCMO awards another $100K to help businesses boost outdoor dining ahead of World Cup
A fresh round of funding for upgraded outdoor dining experiences at small businesses across Kansas City, Missouri, will put entrepreneurs ahead of the game when World Cup revelers arrive in 2026, city officials said Thursday. Twelve recipients were chosen this week to receive their slice of $100,000 from KCMO’s Outdoor Dining Enhancement Grant Program —…
Startup ideas are here, but does Kansas have the risk capital to get them to the next level?
Eight early-stage Kansas entrepreneurs sat across from Midwest-based investors this week at Aspiria NOW in Overland Park, engaging in rapid-fire, “speed dating” style meetings aimed at moving their ventures closer to real investment. “We’re seeing just a great inflow of companies, especially at the early stage, come in just high levels of sophistication and awareness…
‘Buy, buy, buy while we can’: This KC toy store is stockpiling Christmas gifts now as tariff reality unwraps
Brett Goodwin and Alan Tipton are feeling even more thankful right now for the large, dry basement at The Learning Tree — the independent toy store they own in Prairie Village — amid worries over tariffs on Chinese imports and how they’ll impact prices from toy manufacturers. The best they can do to prepare: stockpile…